Brand Copywriting. Finding and communicating a USP.
A USP — also known as a unique selling (or value) proposition — is a key element or feature that sets a company's products or services apart from the competition. This along with a clear, simple branding idea can set the tone for all other copy, clearly relaying the unique value a business offers.
Project: Create a unifying message for a brand that sells European antiques and also creates their own line of homewares, jewelry & fashion. Gina didn’t have a niche and she always wanted the freedom to create whatever she wanted, so we had to find the unifying theme. We found the value that each of her creations bring to the consumer, effortless sophistication, while touching on what makes her unique in the American market: her British heritage. This USP is an umbrella for her multi-faceted business.
ADDITIONAL SKILLS: STRATEGY, USP
CLIENT: Luxury Antique, Homewares and Fashion Retailer
Effortless Sophistication
Where the worlds of interiors and fashion intersect. European antiques and heritage pieces for the home. Clothing collections that evoke playful romances.
The Gina Bowhill collection of antiques, home wares, clothing & accessories are designed so that sophistication is no longer a fleeting moment, but is the lifestyle you effortlessly lead.
CLIENT: Custom Home Builder
Project: Create a USP for a custom homebuilder entering the semi-custom market. We wanted to communicate in a simple way that the product exceeded any other on the market.
ADDITIONAL SKILLS: STRATEGY, USP
Our Standards Are Other Builder’s Upgrades
CLIENT: European Antiques Dealer
Project: Create a USP and branding copy for a European antiques dealer. Her interior design credentials differentiated her from other antique sellers; the pieces she offered where already curated by an interior designer to look fabulous in your home.
European antiques curated by an interior designer.
Statement rooms aren’t created by run of the mill pieces. We search the globe for European Antiques and Architectural Salvage that add old-world-charm to your home.
Handcrafted antiques, each with a story to tell, that elevate the style of any space.
to create spaces like no one else has, you have to shop where no one else does
CLIENT: Luxury Commercial Development in Broken Bow, Oklahoma.
Project: A USP that reflects the needs of second home owners in the development. The commercial development is providing the same quality of services they enjoy in their primary residence, however in a freshsetting.
Where Luxury Shopping & Dining Meet the Fresh Mountain Air.