E-Commerce Antique Copywriting
Newsletter & Sales Campaign
CLIENT: European Antiques Dealer, East End Salvage
Project: Create storytelling copy for a monthly sales campaign, called Shop The Look.
ADDITIONAL SKILLS: Squarespace, SEO
Let’s welcome beautifully aged, worn and weathered things into our homes, like we would an old friend, celebrating their imperfections and loving them even more for it.
Shop The Look-September
We use the term “honest” to describe finishes that have worn naturally. Chipped paint, weathered wood, and green patina: when natural elements combine with time, the beauty they create cannot be duplicated. But in our modern lives, we become quickly disenchanted with nature. We wage war against the weather when it doesn’t play nice with our plans and curse time when we feel it slipping through our fingers.
Wind, rain, sun, time: these elements we can’t escape from, but we transform them from an enemy to an ally when we celebrate objects created by their combined raw talents. Let’s welcome beautifully aged, worn and weathered things into our homes, like we would an old friend, celebrating their imperfections and loving them even more for it.
Perhaps an overlooked perk of decorating with an honestly weathered antique is the visual reminder that similar to our newfound treasure, we too, are our most beautiful when we don’t hide our chips, dings, and “colorful” histories. Decorating with honest pieces encourages us to celebrate the uncontrolled elements that create character in us, too. Our September Shop The Look is styled with pieces to remind us that the wild elements of nature are indeed, the most beautiful artists of them all.
Shop The Look-August
August means that summer is coming to a close. Back to school. Back to work. Back to a daily routine. Once the fleeting first half of the month is gone, the second feels like a renewal, similar to the new year. In August, we trade the no-schedule days of summer for the methodical rhythm of routine. If this exchanges makes you uneasy, try revamping the rooms where you’ll spend the coming days, creating spaces that will help you cozy up to the familiar.
The beauty of a treasured antique won’t make hectic work schedules or early morning drop-offs go away, but creating spaces that bring you joy will make those modern annoyances a bit more bearable. Go ahead. Treat yourself to something special. #buyoldmakenewloveagain
Our August Shop The Look scene is styled with 24 one-of-a-kind antique and salvage pieces. Each is carefully curated to compliment modern interiors and expertly restored (when necessary) to honor the natural patina that only time can bestow.
East End Salvage, McKinney Texas
CLIENT: European Antiques Dealer, East End Salvage
PROJECT: Create sales copy for a newsletter selling an extra large shipment of English crocks.
ADDITIONAL SKILLS: Flodesk
If you love the practicality of a ball jar, but your aesthetic has moved on, let me introduce you to the English Marmalade Crock.
If you love the Practicality of a Ball Jar, But your aesthetic has moved on, let me introduce you to the English Marmalade Crock
Dating from the late 1800s-early 1900's, each crock is handmade and one-of-a-kind. These jars originally contained marmalade and would have been sealed with greaseproof paper that was tied with twine around the top.
Our friend, Andrew, searches the UK to save each one. Usually, they are buried deep in the earth and, along with his teenage boys, he lovingly hand digs each one out.
After their journey across the Atlantic, they arrive at our barns wrapped in simple paper and still covered in a bit of mud. We hand wash each one, marveling at their unique patina and hand made details, all while imagining the place and time they came from.
Maybe they filled the cupboard of a simple Cotswold farmhouse or lined the shelves of an aristocrat's kitchen. Or perhaps they were carried through the bustling streets of London to an aged brick row house.
We love passing on this bit of history to you and know you'll feel the connection we do when you catch a glimpse of these beautiful English crocks around your home.
Keep on hand to fill with:
fresh flowers
pencils on a desk
guest bath toiletries
assorted cutlery
cooking utensils
nothing at all. Their texture & patina add character to a display whether they are filled or empty!
Available for purchase as singles, bulk or wholesale. We offer pick up, local delivery, and nationwide shipping. #buyoldmakenewloveagain
CLIENT: European Antiques Dealer, East End Salvage
PROJECT: Create storytelling social media copy to sell products and infuse each post with company brand values.
ADDITIONAL SKILLS: Instagram, Ghost Writing
When furniture is deconstructed, our focus shifts from the finished details to the structure and form. The silhouette is allowed to shine, and the chair or sofa is as much a work of art as a functional sitting piece.
A 19th c. deconstructed Swedish sofa with an intricately carved wood frame, slightly rolled arms, and turned legs is a statement piece that will “make” a room.
Art and function combined into one. Nothing else needed.
In the 1920’s when raw materials were scarce in Europe, French design houses began experimenting with rattan and wicker furniture. Charmed by the medium that decorated the palaces of Asian nobility, they designed wardrobes, chairs, beds, and full dining sets. The rattan pieces would soon fill French countryside vacation homes, as urban dwellers wanted an entirely new aesthetic for their retreats. Decor magazines latched on and the rest is history.
Today, rattan is associated with boho or coastal design, but when I look at this pair of mid century rattan beds, I envision a chic, Chanel dressed Parisian family taking the train to visit their charming vacation home, and mixing 5pm martinis at 3pm.
As an antique dealer, the doors are always revolving. Pieces come in and out. For self preservation, I’ve developed a philosophy of minimal attachment. There are very few piece that I covet.
Enter Exhibit A; a 200+ year old Swedish Gustavian era long case clock. When I was in my baby years of design school, a designer that had the connections to include a Swedish clock in their design was at the top of their game, and a position I aspired to.
I’ve never had the honor of having one in my possession until now, and honestly, I’m geeking out over it. (It’s clean lines, beautiful dry-scraped finish, gold leaf remnants, classic fluted column body, hand painted face, heart shaped key, original movement, pendulum and cast iron weight.)
Whomever snags my first ever Swedish clock, just know that you are prying it out of my hands.
As a former brick-n-mortar retail shop owner, styling vignettes was an every day necessity. Now, operating a (mostly) online business, I actually miss styling beautiful displays.
This is a scene from our June Market in McKinney and it was one of my favorite sections in the barn. I have some beautiful displays planned for our show in Round Top. And we have three truckloads full of gorgeous pieces to pull from!
When something sells, we may tear down a full display to recreate another one with an entirely different feel. So, you’ll want to visit us more than once while you’re in town.
The “making new” part of #buyoldmakenewagain is about finding modern day uses for old (beautiful) things. We’d love for you to take home an East End Salvage treasure, but we’re equally thrilled if you swing by out tent, spend some time inside, snap some photos of your favorite displays (remember to tag us @eastendsalvage) and leave with nothing but inspiration. See you in 10 days!